Selected work
Self-initiated concept projects that show how we approach strategy, identity, packaging and digital design. The brands are fictional and created for this portfolio; there are no real clients or results claimed here.
Concept project
Packaging
Branding
A small-batch roaster needs bags that look like a range, not a jumble. We built a pouch system around one big roast number, a calm serif and a colour per roast, so the shelf reads at a glance and new coffees drop straight into the same template.
Industry
Speciality coffee roaster
Deliverables
Wordmark, packaging system, label templates
Concept project
Branding
A neighbourhood workshop wants to look as trustworthy as a big chain without losing its character. A circular K monogram, heavy condensed lettering and a navy and yellow palette give it a sign that reads from across the street and a kit that is cheap to print.
Industry
Bike repair workshop
Deliverables
Logo and monogram, shop signage, business cards, stickers
Concept project
Digital
Branding
An early-stage savings app needs to feel calm, not clever. A two-line wave mark, generous spacing and colour-coded savings pots keep each screen to one clear action, and the onboarding explains the product in three short screens.
Industry
Savings app (fintech)
Deliverables
App icon, interface design, onboarding screens
Concept project
Packaging
A natural skincare start-up wants packaging that feels considered without looking expensive to make. Amber glass, an uncoated cream label, a single-weight line illustration and clear ingredient panels keep the range consistent from the 15 ml serum to the 30 ml oil.
Industry
Natural skincare
Deliverables
Bottle labels, cartons, line illustration
Concept project
Branding
An independent publisher needs every cover to look different but still belong on the same shelf. We set a strict grid, a high-contrast serif and a one-colour rule, so designers can create a new cover in an afternoon and the list still looks like one family.
Industry
Independent publisher
Deliverables
Wordmark, book cover system, type guidelines
Concept project
Branding
Digital
A new climbing centre needs signs people can read mid-session. Condensed capitals, big arrows and the four hold colours as a coding system run from the posters to the wayfinding and the website graphics, so the whole building speaks the same language.
Industry
Indoor climbing centre
Deliverables
Identity, wayfinding signs, poster and web graphics
Every project on this page is a concept created by the studio to show our process. Names, products and people are invented, and any resemblance to a real business is unintended. Photography-style images are digital mockups made in-house.
Tell us what you are building. We reply to every enquiry within two working days.
